Shari's Restaurant

Testimonial

“We view the back of our register tapes as valuable marketing ‘real estate’ that was being wasted...”

-- David Archer, Vice President of Marketing, Shari’s Management Corporation, on why REGISTROLLS were introduced to Shari’s locations.

When families throughout the Northwest look for affordable family dining that’s open 24 hours a day, they turn to Shari’s Restaurants. Every day at 100 locations in six states, Shari’s satisfies guests with homestyle comfort food featuring classic breakfasts, unique sandwiches, sensational salads, and unforgettable pies.

In a 24-hour operation, with a large menu and multiple dayparts, there are many marketing messages that need to be delivered to each guest. And with over a million and a half customers to serve each month, every opportunity must be taken to make an impact, while working within a limited budget.

With the goals of reinforcing the marketing message, enhancing the brand image, and obtaining flexibility in modifying artwork, Shari’s Restaurants turned to National Checking's REGISTROLLS® as an upgrade to their existing register tape program.

"When we delivered our old checks to the table with their blank backs, it was a wasted marketing opportunity. Now that we have custom printed register tapes, it’s one more guest touchpoint where our customers come in contact with our brand messaging."

Shari’s Restaurant locations now enjoy several benefits from the incorporation of REGISTROLL®:

  • An additional method to deliver marketing messages.
  • A custom register tape that builds Shari’s brand image.
  • Flexibility in modifying artwork for each print run.

The company continues to work with National Checking Company to customize REGISTROLLS® to fit the changing promotional needs of Shari’s Restaurants.