It’s hard to believe it’s time for the National Restaurant Association Show again. It seems like I just got back from last year’s event with a bunch of new ideas and knowledge.
Broker consolidation—like everything else in this life—is change and has numerous opportunities and challenges. One of the biggest opportunities is the resources available with a large brokerage. Smaller manufacturers—like National Checking Company—get access to a broader group of customers and end-users and participation in food shows and sales meetings that on your own you couldn’t afford. And with more and more broadline distributors utilizing these brokers to be their sales force those benefits are substantial.