Apr 30

Super Broker Opportunities and Challenges

Broker consolidation—like everything else in this life—is change and has numerous opportunities and challenges. One of the biggest opportunities is the resources available with a large brokerage. Smaller manufacturers—like National Checking Company—get access to a broader group of customers and end-users and participation in food shows and sales meetings that on your own you couldn’t afford. And with more and more broadline distributors utilizing these brokers to be their sales force those benefits are substantial.