Using Technology to Increase Sales

If you’re in the restaurant industry, you’re most likely aware of the many variables that can impact success: competition, menu, food trends, customer experience, labor costs and food production just to name a few. So how to do you attempt to run a successful restaurant in the midst of so many variables? Luckily, in this day and age, technology can help play a pivotal role. There are specific things you can do that go beyond the walls of your restaurant and then there are some changes you can make from within.

Person serving food


Here are some technological ideas that can increase sales:

Outside Technology:

Technology plays a large role in our daily lives – between social media, mobile devices and various apps. Creating a mobile friendly website is no longer an option—it’s a necessity. Most people search for restaurants before they decide where to eat. You can run promotions, display your menu and announce events in real time right from your website or social media page.

Online ordering is another way to boost sales. Whether you add delivery or hire a third-party company to deliver upon your behalf, it’s the one aspect of the restaurant industry that consistently continues to grow. People want to enjoy their favorite restaurant food from the comforts of their couch. Having a restaurant app is another way to make dining at your restaurant easy and efficient. People can order ahead, reserve a table, or check wait times from their phones.

Inside Technology:

Once you’ve used outside technology to get customers into the restaurant there are some things you can do on the inside to ensure customer experience and restaurant efficiency. You can use your receipts to encourage customer surveys. This will provide insight into what your customers really think. Using the Date Code Genie to keep labeling uniform and efficient is another way to avoid food waste and cross-contamination. You can also use receipts to promote a loyalty program to encourage repeat business.