Title: Regional Sales Manager – Northeast
Department: Sales
Reports to: Eastern Director of Sales
Compensation: Salaried with Benefits; includes Sales Commission and Incentive Pay structure
Travel: 50%

Position Summary:

The primary objective of this position is to maintain our sales relationships and develop further opportunities in the Northeastern territory. This includes working with the Eastern Director of Sales to identify specific, targeted accounts; training and working with distributor customer reps; creating and maintaining positive relationships with key individuals at these distributor customers; and actively selling our products to these customers. Products include Guest Checks, Register Rolls, Register Ribbons, Food Safety Product, Date Code Genie, and others.


Essential Duties and Responsibilities:

  • Work with the Eastern Director of Sales to identify targeted accounts on which to focus and maintain and increase sales at these specific accounts
    • Set-up training sessions for distributor reps and train them on how to sell our products
    • Create the opportunity to ride with distribution reps to help sell our complete line of products
  • Analyze the existing product mix of these accounts and identify potential gaps and additional products that could be sold and begin the process of selling them
    • Use reporting from redistribution to analyze existing product mix of these accounts and identify potential gaps and additional products that could be sold and begin the process of selling them on behalf of that re-distributor
  • Work with the Director of Sales to identify possibilities for these targeted customers
    • Determine the most appropriate manner of supplying and supporting the targeted customers (i.e. value of the broker, whether they should be a re-distributor or direct account, etc.)
    • Develop an understanding of these targeted accounts’ key customers and their primary focus
    • Assess growth potential of each account
  • Present our products at Trade Shows and follow-up on generated leads
  • Review the NCCO marketing materials at each account to assure that they are up to date and complete
  • Administer customer satisfaction assessments on an annual basis and reports results
  • Create and maintain positive relationships with key individuals (customers, brokers, distributors, colleagues)
  • Manage NCCO product categories to achieve corporate sales goals
  • Train and manage commissioned brokers to help drive sales focus
  • Sales Focus includes Identifying small regional operators to promote and sell the NCCO and its affiliated companies to increase sales and develop brand recognition
  • Identify potential products and services we could vet and evaluate in our new product development process
  • Understand the dynamics of the distribution channel and the benefits of offering customers a direct or indirect sales solution
  • Other duties as assigned


To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position requires a Bachelor’s Degree in Business, Marketing or Liberal Arts, or commensurate experience. In addition, the individual must also:

  • Be able to effectively utilize a PC for communication, tracking and other various tasks
  • Proficient in G-Suite [Google Drive, Calendar, Docs, Sheets, etc.]
  • Salesforce software experience is a plus
  • Ability to research topics and provide a summary of information found
  • Be able to travel by car
  • Able to work in an office setting and collaborate virtually with outside Sales
  • Have a strong work ethic
  • Be tolerant of rejection
  • Have the willingness to consultatively sell, to provide value-added solutions rather than commodities
  • Be able to identify and develop rapport with key individuals
  • Listen effectively to identify opportunities and convincingly present the benefits, advantages and features to a prospect or client

Success Attributes

  • Creative thinker
  • Builds credibility
  • Passion for performance
  • High integrity/ethics
  • Excellent time management
  • Persistence and focus
  • Respect for the sales profession
  • Knowledge of, or willingness to learn industry/products/company and personal wants/needs
  • Long-term industry relationships
  • Performs for both employer and their customers
  • Creates value and comprehends the bottom line
  • Gives more than required
  • Asks the proper questions
  • Makes the customer successful

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NCCO is an equal opportunity employer.

For more than 100 years, National Checking Company (NCCO) has developed and produced products that drive success for the food service and hospitality industries. We specialize in products that improve restaurant profitability, enhance food safety, increase server and restaurant efficiency and promote a more enjoyable and satisfying dining experience.

Headquartered in St. Paul, NCCO is a family owned business that takes pride in their hard-working staff who are dedicated to providing exceptional customer service. The future looks bright as new product lines, marketing programs and technologies help end users provide stellar customer service and achieve their business goals.